AT&T will present live coverage of 74th Masters Tournament held at Augusta National Golf Club played through April 8–11.
AT&T has announced that it will bring live coverage of the 2010 Masters Tournament across television, PC and AT&T mobile phones that include AT&T U-verse TV online at AT&T Fan Zone and AT&T Entertainment, and on AT&T mobile phones.
AT&T has signed an agreement with 2010 Masters Tournament to deliver more than 110 hours of live footage and on-demand content from Augusta National Golf Club.
AT&T delivers 2010 Masters on AT&T Mobile TV, MobiTV and AT&T Mobile Video services and is the only wireless carrier delivering live and on-demand.
2010 Masters Content available on AT&T Mobile TV, MobiTV, AT&T Fan Zone and AT&T U-verse TV includes:
- 15th/16th Live, which features live coverage of the 15th and 16th holes.
- Amen Corner Live, which features live coverage of the 11th, 12th and 13th holes.
- CBS and ESPN will be delivering complete live coverage on U-verse TV.
- Featured Group, a new enhancement for the 2010 Tournament featuring coverage of selected groups beginning on the second nine Thursday, April 8 through Sunday, April 11.
- Masters Extra, which gives viewers live play-by-play action before network broadcast coverage, begins.
- Par 3 Contest, which features a live feed from this popular contest on Wednesday, April 7.
- And new for 2010, CBS will deliver live Masters Coverage on Saturday, April 10 and Sunday, April 11 to mobile phones with AT&T Mobile TV and MobiTV.
Dan York, president, content, AT&T, said “This year’s Masters is the most anticipated golf event in history, and only AT&T brings customers complete live and on-demand coverage of the Tournament to the screen of their choice. Sports fans wait all year long for the Masters, and with AT&T, they can catch all the action, excitement and updates whether they’re on the couch, at work or on the go. And we’re proud to bring back our popular U-verse TV Masters app that gives golf fans an unmatched way to enjoy this year’s Tournament.”
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