Cox Communications has announced the launch of a Facebook application called “Digi’s Summer Vacation,” which encourages fans to upload their own photos into a series of illustrated summer vacation scenes with Digi, the mini robot that serves as Cox’s mascot.
The interactive app, found at facebook.com/coxarizona, invites Cox Communications Arizona fans to upload images of their faces as well as their friends’ on the bodies of characters such as volleyball players, skydivers and beach bums. Once they upload their heads onto the bodies, fans can then save the scenes to their Facebook photo galleries and publish them to their wall using funny captions. By interacting with the application, fans can qualify to win a year of free cable, Internet and phone, as well as one of five staycations at Loews Ventana Canyon in Tucson, $5,000 in “Digi Dollars” or one of 500 Digi plush dolls.
With more than 24,000 fans, Cox Arizona has the most active Fan Page out of any Cox system nationwide. The Arizona market has found social media – particularly Facebook – to be a beneficial communications tool for engaging directly with customers, responding to questions about services and announcing new product offerings.
“Social media has become a very important piece of our marketing mix,” said Ivan Johnson, vice president of community relations and televideo-Cox Arizona, and the primary voice for Cox Arizona’s social media tools. “We have done a good job of building up our Facebook fan base over the last year, and now it’s time to encourage more interaction with our brand online by launching the Digi’s Summer Vacation app.”
Over the course of the next month, Cox Arizona plans to release a total of eight scenes, with prize giveaways along the way.
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