The NBC-affiliated television station for West Palm Beach, WPTV has signed deal with ESPN 760. This deal will allow ESPN 760 to extensively cover WPTV’s NewsChannel 5, including local sports coverage, nightly sports wrap-up and the sports show on every Sunday’s “Braman 5 Sports Live.”
Steve Politziner, ESPN 760′s vice president and general manager, said “This is a bold and exciting development for local sports coverage, and there aren’t two better resources to make it happen than ESPN 760 and WPTV. Great things can happen when two media companies at the top of their game join forces. ESPN 760 brings great assets to channel 5′s newscast, and we’re thrilled to have our brand extended through the reach of the area’s most-trusted news operation.”
Steve Wasserman, WPTV’s vice president and general manager, said “This long-term partnership benefits our station by giving us access to a 24-hour sports-focused operation that is affiliated with ESPN, and I think ESPN 760 benefits from the added reach and audience we provide. But the real winners are the sports fans from Sebastian to Boca Raton who now have an unparalleled source of sports information through the powerful combination of the region’s top-rated television station and the area’s unrivaled leader in sports radio programming.”
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