The Gatorade Company has partnered with NFL to educate athletes, parents and coaches about heat-related illness and the importance of proper hydration and nutrition before, during and after practices and games.
As part of the 2010 Beat the Heat program, NFL players, coaches and their families will lead hydration awareness efforts and help raise funds for two organizations dedicated to preventing heat-related illnesses – the Korey Stringer Institute (KSI) and the Kendrick Fincher Memorial Foundation (KFMF).
The ongoing team effort between Gatorade, the NFL and their designated charities is built on communicating heat-illness prevention and treatment techniques.
The organizations have collaborated to create and distribute the Gatorade Heat Safety Kit, an educational resource for athletes, parents and coaches which beginning in July can be downloaded at no cost from the NFL’s official Web site at www.nfl.com/trainingcamp. For every unique download of the Gatorade Heat Safety Kit, Gatorade will donate $1, up to $20,000, to Beat the Heat charities.
Douglas Casa, Ph.D., Chief Operating Officer of KSI, which is housed at the University of Connecticut said “What athletes, parents and coaches need to know is that heat-related illnesses are largely preventable. The Beat the Heat program aims to raise awareness about this issue and provide educational resources to optimize the prevention, recognition, and treatment of heat-related illness during the summer practice season.”
Jennifer Storms, vice president of sports and event marketing for Gatorade said “The Beat the Heat program unites a number of outstanding organizations whose goal is to reduce the number of heat-related injuries by engaging parents, coaches and players. Our shared commitment is a great way to educate on how to prevent heat related tragedies nationwide.”
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