NBA And Zed To Offer NBA Mobile Packages

September 11, 2008

NBA and Zed have signed an agreement to expand NBA’s mobile offerings and to reach basketball fans across world. This agreement will deliver NBA’s mobile reach to more than 20 countries. The mobile content will be available to many countries like United Kingdom, Spain, Italy and Germany along with
Russia and select countries in Asia. Zed will serve NBA mobile content to basketball fans across the world, which will include highlights, scores, statistics and news.

“The NBA has a loyal following around the world, and we look forward to offering mobile-friendly NBA content and applications as the leading mobile content company with a strong presence in more than 50 countries,” said Javier Perez Dolset, founder and chairman of Zed. “As we continue to strengthen
our global entertainment offerings, this new relationship will introduce new opportunities to deliver a more compelling mobile experience for NBA fans

worldwide.”

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