NFL Players Launches 2008 Installment of “Football doesn’t define me”

NFL Fans are given an exclusive look at the NFL’s top players on NFL Players Association’s NFLPlayers.com/real. The licensing and marketing subsidiary of the NFL Players Association NFL PLAYERS has launched the 2008 installment of “Football doesn’t define me.” This new micro site is designed to implement the technology to expand upon the successful NFL PLAYERS brand. NFL Fans can find unique stories and characteristics of NFL players with its interactive experience. The 2007 micro site was grand success and this year site built by California based branding agency. The
features of the micro site are
Downloadable Desktop Graphics
Personalized e-cards
Video Interviews and
Photo Galleries
Lara Potter, NFL PLAYERS Assistant Vice President of Communications said “The utilization of player images which embody emotion and personality helps build a deeper connection between our players and their fans, the REAL campaign and NFL PLAYERS brand imagery has proven successful in illustrating the authenticity of the players’ own company.”

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Tagged as: Football doesn't define me, NFL Games, NFL Players