Outdoor Channel has partnered with Wayne Pearson to launch Outdoor Channel Outfitters. The new organization is formed to offer membership benefits and multiplatform tools for outdoor enthusiasts to connect to certified outfitters.
Outdoor Channel also offers support to outfitter businesses to reach the audiences of outdoor enthusiasts.
Outdoor Channel also launched Outfitters Unlimited, which is a consumer association. Outdoor Channel Outfitters Unlimited is targeted towards sportspersons and will offer perks for the sportsperson with high-quality outdoor experience.
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