Platforma HD has entered a contract with Eutelsat Communications to deliver new high-definition content in parts of Russia. Platforma HD will utilize Eutelsat Communications EUROBIRD 9 satellite to deliver HD content and the new platform was already tested during Beijing Olympics with the Eurosport HD channel. Eutelsat is already broadcasting the new platform’s initial offer of four HD channels which aggregate the international channels Eurosport HD and National Geographic HD with two leading Russian HD channels, HD Life, which is produced by the Red Media production company, and Kinopokaz HD, a new channel produced by Pervy TVCH.
Konstantin Yashin, Chairman of Plaforma HD said “With the launch of Russia’s first all-HDTV platform our ambition is to respond to the enthusiasm of Russianconsumers to have the best TV viewing experience. Our objective is to attract 200,000 subscribers in the first two years of operation. To win subscriber loyalty, Platform HD is committed to continuing to strengthen its HD offer with more international and Russian HD content”.
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