Univision Interactive Media announced that it’s planning to launch a new online and mobile “Novelas y Series” channel on Univision.com later in 2010.
Novelas and Series channel will deliver original programming from Univision Interactive Media and also premiere third party programming from Azecta America, RCN Television, and Dori Media Group. Univision Networks’ top shows and special events can be accessed on online and mobile platforms.
Kevin Conroy, president of Univision Interactive Media, Inc., said “Building on the success of our originally produced webnovela, ‘Vidas Cruzadas’, the launch of this new dedicated online and mobile Novela channel clearly demonstrates our commitment to providing U.S. Hispanics with the best possible interactive entertainment experience. We have significantly increased our focus on the importance of video and we are excited about the opportunity to offer our online and mobile audience high quality novela programming from leading content producers around the world.”
Conroy also added, “The launch of the ‘Novelas y Series’ channel will expand the deep multimedia experience that Univision offers to today’s Hispanics, reaching them wherever and however they consume content.”
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